It’s no lie that it’s an exciting time to be in the beauty industry. But with more brands launching every day, it can be difficult to stand out from the crowd – and even harder to make sure your brand remains a success!
That’s why at Drawing From Memory, we are sharing five of our favorite tips for launching a successful beauty brand!
1. Build Your Brand Identity
Your brand identity works to shape your unique brand and bring it to life. It is made up of things such as what your brand says, the values you communicate to the world, and how your audience perceives and interacts with your business. Having a cohesive brand identity and strategy is one of the best ways to cut through the clutter, appeal to your ideal audience, and elevate your brand to the next level.
In building your brand identity, consider these points:
- Who are you and why are you different?
- What is your mission?
- Who is your audience?
2. Craft a Strong Founder’s Story
One way to help set your beauty brand apart from the rest is to craft a strong founder’s story. This is what makes you – and your business – unique! You want your story to be fresh and relatable to those in your target audience. Try to answer questions like:
- Why did you choose to start this business?
- How has your personal story affected your product line?
- What responses did you see in the community to your product?
- How has your life changed since developing your product line?
By bringing your personal vision and story into your business, you are helping to create a sense of authenticity and transparency with your brand – making them love your business as much as your products! Talk about return customers!
3. Convey An Authentic Visual Identity
Your visual brand identity involves a lot of aspects. You have your typography, color palette, logo, packaging, imagery, and so much more. Each of these elements is essential in creating a beauty brand or cosmetics business that identifies with your audience, conveys your brand principles, and encourages lifelong customers.
Your visual identity and design elements serve not only to provide a strong visual balance, but also sets your product’s overall tone. It helps to express unique messages, inspire very specific thoughts, spark genuine interest, and generate certain emotions and reactions in your audience.
4. Don’t Forget About the Micro-Influencers
In a social media-focused world, strong advocacy from the influencer community can contribute to your brand’s growth. But when reaching out to influencers, it’s important not to negate the power of the micro-influencer.
As someone with 1k – 50k followers, a micro-influencer with a smaller following doesn’t mean that they will not be able to successfully engage with their audience. In fact, micro-influencers tend to seem more legitimate and believable to the average consumer because they don’t have huge endorsements or sponsorships from big corporate brands.
Plus, in the end it is about the quality and engagement of their list, not the numbers!
5. Open Up Conversations With Your Customers
Even before launching your beauty brand, consider bringing your target audience directly into the product development process. You are, after all, trying to create a solution to a common problem, so why not go straight to the source! And this communication should continue into the launch, and beyond, as well.
Open up polls, look at past comments, and invite reviewers into your space in order to have an open dialogue. And don’t just file their responses into your computer – spend some time checking out what they have to say. Are there common themes, whether they be positive or negative? Is there a way you can incorporate customer complaints into the next iteration of your product? When a business actually listens to their customers, it increases retention and the lifelong success of your brand.
Ready to take your beauty branding to the next level? Get in contact, we’d love to chat!