L'bel logo

SERVICES

  • Brand Strategy
  • Logo & Identity Design
  • Catalog Design
  • Website Design
  • Art Direction
L’bel Latin American beauty brand direct sales catalog design

Our Process

In 2018, our creative digital agency was asked to work with a multinational, Peru-based beauty company on the next evolution of its brand in the crowded LATAM marketplace. Over the course of a full week of workshops in Lima, our creative director and a team of three DFM creatives guided the client through emerging trends in the American and European markets, led in-depth strategic positioning brainstorms, underwent brand voice and tone workshops, and built a foundation for a new brand identity.

L’bel Latin American beauty brand strategy workshop
L’bel Latin American beauty brand voice and tone exercise
L’bel Latin American beauty brand values pyramid

Over the next 6 months, DFM led the strategic vision and creative execution for a full brand overhaul that included brand positioning, brand and product storytelling, visual merchandising, photoshoots, logo design, catalog visual direction and design, e-commerce website design, and much more. DFM worked closely across cultural differences to understand the unique challenges of its client and pivot the brand’s established identity toward a more modern and consumer-focused future. Diving into each of the client’s four distinct beauty categories, we created creative guidelines and a brand values pyramid to ensure the future success of internal creative teams. At the end of the process, the client had entirely new positioning, visual identity, and creative guidelines tailor-made for its target customers in Peru, Argentina, Mexico, and beyond.

LOGO & IDENTITY

L’bel Latin American beauty brand logo design
L’bel Latin American beauty brand logo mark design
L’bel Latin American beauty brand color palette

CATALOG

L’bel Latin American beauty brand catalog photoshoot
L’bel Latin American beauty brand catalog visual direction

GRID SYSTEM

L’bel Latin American beauty brand catalog structure design
L’bel Latin American beauty brand catalog layout design
L’bel Latin American beauty brand catalog format design
L’bel Latin American beauty brand catalog grid system design

GRAPHIC ELEMENTS

L’bel Latin American beauty brand catalog graphic design

SOCIAL MEDIA

L’bel Latin American beauty brand social media imagery
L’bel Latin American beauty brand mobile site design

WEBSITE

L’bel Latin American beauty brand e-commerce website design
L’bel Latin American beauty brand e-commerce website design