Profusion makeup brand logo and identity

SERVICES

  • Brand Position
  • Logo & Identity Design
  • Packaging Design
Profusion color cosmetics visual brand identity

Our Process

In need of some refinement to their brand positioning and an overhaul of their visual identity, color cosmetics company PROFUSION partnered with our boutique brand design agency to bring their vision to life. Targeting beauty junkies in search of affordable trend-driven products, DFM modernized their visual brand identity and updated the brand’s logo to better align with the style-obsessed customer on a budget. Led by this goal, we also strategically overhauled the makeup brand’s packaging design to give the products a more premium feel without increasing the overall cost of goods.

LOGO & IDENTITY

Profusion color cosmetics visual brand identity
Profusion makeup brand logo and identity
Profusion Cosmetics color palette

PACKAGING

Profusion makeup brand imagery direction
Profusion makeup brand packaging design

ADVERTISING

Profusion cosmetics digital strategy
Profusion cosmetics graphic design
Profusion cosmetics font system design
Profusion color cosmetics brand position
Profusion cosmetics font system design
Profusion cosmetics logo icon mark design