Seeking a refresh for their iconic prestige makeup line, LORAC reached out to our creative design agency to bring new life to the beloved Hollywood artistry brand. Working closely with the corporate team, we worked on brand positioning and identity design to reposition them to a more modern reflection of its signature Los Angeles heritage. With a new position in place, DFM refreshed LORAC’s franchise logo design, primary and secondary packaging design, and Magento website design—incorporating a sense of youthfulness and lightness while maintaining the brand’s professional artistry roots.