Beloved for over 40 years, Lip Smacker approached our creative digital agency in search of a brand update for the 21st century tween. Using the brand’s colorful heritage as inspiration, DFM sharpened the brand positioning and refreshed the visual identity with vibrant color-blocking and iconography suited to the social media-obsessed target. Our digital-first Magento website redesign updated the site’s look and feel to seamlessly integrate a complex SKU assortment into a simple and intuitive shopping experience.