Armed with a love of lipstick and vintage film sirens, the founders of Belle en Argent partnered with our beauty brand agency to bring their vision for a luxury makeup line to life. Working to sharpen the brand concept, the DFM team developed a brand strategy centered around women in art. Inspired by art deco motifs in vintage cinemas, we created a custom primary beauty packaging design with architectural lines and a secondary beauty packaging design flooded with black-and-white imagery. This edgy new take on vintage themes continued throughout our work on the brand’s Shopify website design, show booth design, brand illustrations, and environmental retail concepts.