Armed with a new idea for a luxury nail studio, the founders of the company that would become LAQUERUS reached out to our creative branding agency to help make their dream a reality. Identifying busy undergrads as their primary audience, DFM worked with the co-founders on every step of the brand creation and customer experience to create an unparalleled retail beauty spa experience. From initial strategy, creative photography direction, and brand logo and identity design, to retail signage, collateral design, and web design, DFM revolutionized this brand.