Born from the mind of our founder, ONE OVER ONE is the first brand wholly incubated, created, and launched by the DFM team. Founded in 2016, our clean beauty brand ONE OVER ONE seeks to simplify daily routines with streamlined clean beauty products that are as essential and effortless as a white T-shirt.

Identifying white space in the clean color cosmetics category, DFM targeted the busy, skin-obsessed woman who wears minimal makeup. Seeking to empower women to love their faces just as they are, DFM crafted a brand identity centered around the concepts of simplicity, ease, and ingredient transparency. The resulting logo design and visual identity embodies these values with clean lines, sun-soaked imagery, and a fluid script font used throughout product packaging design, retail display, and web design.