With 2.5 billion plastic bottles hitting the landfill every year, sustainable packaging has become a hot topic in many industries, including the beauty industry.
Shampoo and conditioner bottles, face cleansers, toners, moisturizers, and makeup palettes are just a few of the items we use on a daily basis and that find themselves in the more often than not in the trash. But more and more, consumers are demanding a greener solution with fewer environmental impacts.
Sustainable beauty packaging, like refillable or recyclable products, provide a more eco-friendly solution to these common single-use plastics.
With an increasing number of beauty brands looking to reduce their carbon footprint and rebrand their packaging to be eco-friendly, the good intentions of reduce, reuse, and recycle have been put into practice.
What is Recyclable Beauty Packaging?
Lip balm tubes, soap dispensers, body wash bottles, lipstick cases, and foundation packaging – for so long, the primary way to distribute these products was with plastic packaging. Although these are often recyclable, many don’t find their way into a recycling bin, and instead populate landfills.
To reduce the impact of these products we use on a daily basis, more sustainable measures have to be taken. Designing products for re-usability, with less plastic parts or biodegradable plastic parts, or as refillable packaging or glass packaging are just a few ways to begin to reduce the impact of plastic on our planet.
To be sustainable, beauty packaging must be recyclable, reusable, compostable, and recoverable. With this becoming a more mainstream way to use our daily skincare and cosmetic products, we can move towards zero waste and a more circular economy.
Importance of Sustainable Packaging
Lately, there’s been a great emphasis on ethical and sustainable beauty. On monitoring the ingredients that go into our skincare and cosmetics, identifying potential toxic or harmful ingredients, and cutting them from beauty product formulations.
We’ve seen green beauty brands encapsulate the principles of cruelty-free, natural ingredients, vegan, and ethical sourcing. But being truly green goes far beyond just formulations. An emphasis has to be placed on the packaging as well.
With the beauty industry producing over 120 billion units of plastic packaging every year, it is each and every brand’s responsibility to reduce their carbon footprint and environmental impact as much as possible.
Going beyond the concept of reducing waste in their packaging, it is just as essential to ensure we are not reusing or recycling any toxic materials. Designing sustainable beauty packaging that is first safe and healthy, then circular and recyclable is needed to operate as a responsible beauty business.
With more consumers, and brands, demanding clean beauty and sustainable skincare, sustainable beauty packaging initiatives have become ever more important. Join us in our commitment to a more sustainable society and environment, and learn more about how you can change your product design to be more sustainable!