Working closely with a founding team based in Hong Kong, DFM developed the full brand portfolio for Shades of Her, a mobile salon for professional women who don’t have time for traditional salon appointments. Our work included custom brand positioning and logo design, visual strategy and identity, web design, mobile spa retail concept and design, and packaging design for a signature product line. Using soft colors and graphics to create a feminine impression, Shades of Her followed a beauty brand strategy embodied with the mission of “bringing beauty to you.”