Shades of Her logo

SERVICES

  • Packaging Design
  • Website Design
Black and white flower

Our Process

In 2016, DFM partnered with tastemakers Mary and Lucy Firestone on the launch of their brand’s debut fragrance. Guided by the clients’ background in wellness, DFM worked with the sisters to identify their brand’s unique position. The resulting work visually embodies the founders’ message of connected living that nurtures mind, body, and soul. A sense of lightness and transparency led us to a clean packaging aesthetic and a lifestyle photoshoot drenched in natural light.

LOGO & IDENTITY

COLLATERAL & PACKAGING

MOBILE RETAIL

WEBSITE