![Lorac logo](https://drawingfrommemory.com/wp-content/uploads/2020/05/LORAC_logo_final_Copy.png)
SERVICES
- Brand Position
- Logo & Identity Design
- Packaging Design
- Website Design
![Lorac cosmetics brand position](https://drawingfrommemory.com/wp-content/uploads/2020/05/Screen_Shot_2019-07-01_at_5.10.14_PM.jpg)
Our Process
Seeking a refresh for their iconic prestige makeup line, LORAC reached out to our creative design agency to bring new life to the beloved Hollywood artistry brand. Working closely with the corporate team, we worked on brand positioning and identity design to reposition them to a more modern reflection of its signature Los Angeles heritage. With a new position in place, DFM refreshed LORAC’s franchise logo design, primary and secondary packaging design, and Magento website design—incorporating a sense of youthfulness and lightness while maintaining the brand’s professional artistry roots.
LOGO & IDENTITY
![Lorac cosmetics brand position](https://drawingfrommemory.com/wp-content/uploads/2020/05/Group.png)
![Lorac cosmetics identity design](https://drawingfrommemory.com/wp-content/uploads/2020/05/Group_2.png)
![Lorac makeup logo design](https://drawingfrommemory.com/wp-content/uploads/2020/05/Group_7.jpg)
FRANCHISE LOGOS
![Lorac cosmetics icon design](https://drawingfrommemory.com/wp-content/uploads/2020/05/20-spf.png)
PACKAGING
![Lorac makeup packaging design](https://drawingfrommemory.com/wp-content/uploads/2020/05/Screen_Shot_2019-08-22_at_4.54.20_PM.jpg)
![Lorac cosmetics primary packaging design](https://drawingfrommemory.com/wp-content/uploads/2020/05/Screen_Shot_2019-08-22_at_3.05.35_PM.jpg)
![Lorac cosmetics secondary packaging design](https://drawingfrommemory.com/wp-content/uploads/2020/05/Screen_Shot_2019-08-22_at_9.42.20_PM.jpg)
WEBSITE
![Lorac cosmetics mobile site design](https://drawingfrommemory.com/wp-content/uploads/2020/05/Montgo_Multi_Device_Scene_Creator-lorac.jpg)
![Lorac cosmetics Magento website design](https://drawingfrommemory.com/wp-content/uploads/2020/05/Homepage.jpg)