Lorac logo

SERVICES

  • Brand Position
  • Logo & Identity Design
  • Packaging Design
  • Website Design
Product design agency

Our Process

Seeking a refresh for their iconic prestige makeup line, LORAC reached out to DFM to bring new life to the beloved Hollywood artistry brand. Working closely with the corporate team, we repositioned the brand to a more modern reflection of its signature Los Angeles heritage. With a new position in place, DFM refreshed LORAC’s logo, packaging and website—incorporating a sense of youthfulness and lightness while maintaining the brand’s professional artistry roots.

LOGO & IDENTITY

FRANCHISE LOGOS

PACKAGING

WEBSITE