Belle en argent logo

SERVICES

  • Brand Strategy
  • Logo & Identity Design
  • Illustration
  • Collateral
  • Packaging Design
  • Website Design
  • Environmental Design
Beauty brand visual design

Our Process

Armed with a love of lipstick and vintage film sirens, the founders of Belle en Argent partnered with DFM to bring their vision for a luxury makeup line to life. Working to sharpen the brand concept, the DFM team developed a brand strategy centered around women in art. Inspired by art deco motifs in vintage cinemas, we created a custom primary package with architectural lines and a secondary package flooded with black-and-white imagery. This edgy new take on vintage themes continued throughout our work on the brand’s website, collateral, and environmental retail concepts.

LOGO & IDENTITY

GRAPHIC ELEMENTS

PACKAGING

WEBSITE

ENVIRONMENTAL