Profusion Cosmetics logo

SERVICES

  • Brand Position
  • Logo & Identity Design
  • Packaging Design
Profusion Cosmetics visual design

Our Process

In 2016, DFM partnered with color cosmetics company PROFUSION to refine their brand position and overhaul their visual identity. Targeting beauty junkies in search of affordable trend-driven products, DFM updated the brand’s look to better align with the style-obsessed customer on a budget. Led by this goal, we also strategically overhauled the packaging to give the products a more premium feel without increasing the overall cost of goods.

LOGO & IDENTITY

PACKAGING

ADVERTISING