In need of some refinement to their brand positioning and an overhaul of their visual identity, color cosmetics company PROFUSION partnered with our boutique brand design agency to bring their vision to life. Targeting beauty junkies in search of affordable trend-driven products, DFM modernized their visual brand identity and updated the brand’s logo to better align with the style-obsessed customer on a budget. Led by this goal, we also strategically overhauled the makeup brand’s packaging design to give the products a more premium feel without increasing the overall cost of goods.