Physician's Formula logo


  • Website Design
Physicians Formula design strategy

Our Process

In 2018, DFM was asked to work with a multinational, Peru-based beauty company on the next evolution of its brand in the crowded LATAM marketplace. Over the course of a full week of workshops in Lima, our creative director and a team of three DFM creatives guided the client through emerging trends in the American and European markets, led in-depth strategic positioning brainstorms, and built a foundation for a new brand identity.