Lip Smacker logo


  • Brand Position
  • Brand Identity
  • Iconography
  • Website Design
Lipsmacker website look and feel

Our Process

Beloved for over 40 years, Lip Smacker approached our creative digital agency in search of a brand update for the 21st century tween. Using the brand’s colorful heritage as inspiration, DFM sharpened the brand positioning and refreshed the visual identity with vibrant color-blocking and iconography suited to the social media-obsessed target. Our digital-first Magento website redesign updated the site’s look and feel to seamlessly integrate a complex SKU assortment into a simple and intuitive shopping experience.


Lipsmacker website look and feel
Lipsmacker animated effects
Lipsmacker brand positioning
Lipsmacker graphic design
Lipsmacker graphic design


Lipsmacker brand icon design


Lipsmacker mobile site design
Lipsmacker mobile site design
Lipsmacker Magento website design