Lip Smacker logo

SERVICES

  • Brand Position
  • Brand Identity
  • Iconography
  • Website Design
Lip Smacker product design

Our Process

Beloved for over 40 years, Lip Smacker approached DFM in search of a brand update for the 21st century tween. Using the brand’s colorful heritage as inspiration, DFM sharpened the brand position and refreshed the visual identity with vibrant color-blocking and iconography suited to the social media-obsessed target. Our digital-first redesign of the brand website seamlessly integrated a complex SKU assortment into a simple and intuitive shopping experience.

BRAND IDENTITY

ICONOGRAPHY

WEBSITE