In 2015, on the brink of what would become a game-changing success in the color cosmetics business, founders Laura and John Nelson approached our creative branding agency to help create Colourpop. Together, our teams refined brand positioning focused on rapid innovation and influencer collaborations. Next came the logo design, visual identity, packaging design, digital strategy, and cosmetics website design—all of which continue to serve as the backbone of the brand’s iconic look.