Colourpop logo


  • Brand Position
  • Logo & Identity Design
  • Packaging Design
makeup graphic

Our Process

In 20XX, on the brink of what would become a game-changing success in the color cosmetics business, founders Laura and John Nelson approached DFM to help create Colourpop. Together, our teams created a brand position focused on rapid innovation and influencer collaborations. Next came the logo, visual identity, and packaging concepts—all of which continue to serve as the backbone of the brand’s iconic look.