Wild Precious Life logo

SERVICES

  • Logo & Identity Design
  • Packaging Design
  • Photography
Wild Precious Life by Firestone Sisters custom perfume bottle packaging design

Our Process

In 2016, our boutique branding agency partnered with tastemakers Mary and Lucy Firestone on the launch of their brand’s debut fragrance, Wild Precious Life. Guided by the clients’ background in wellness, DFM worked with the sisters to identify their brand’s unique position, provide creative direction, and design custom perfume bottle packaging. The resulting work visually embodies the founders’ message of connected living that nurtures the mind, body, and soul. A sense of lightness and transparency led us to choose a visual strategy that embodies a clean packaging aesthetic with a lifestyle photoshoot drenched in natural light.

LOGO & IDENTITY

Wild Precious Life by Firestone Sisters fragrance logo design
Wild Precious Life by Firestone Sisters brand icon design
Wild Precious Life by Firestone Sisters brand identity font selection

Wild Precious Life by Firestone Sisters perfume brand color palette

PACKAGING

Wild Precious Life by Firestone Sisters customized perfume stock packaging design
Wild Precious Life by Firestone Sisters etched perfume bottle cap design
Wild Precious Life by Firestone Sisters custom small batch perfume packaging design
Wild Precious Life by Firestone Sisters secondary perfume packaging design

PHOTOGRAPHY

Wild Precious Life by Firestone Sisters art direction photography
Wild Precious Life by Firestone Sisters creative direction product photography
Wild Precious Life by Firestone Sisters creative direction photography
Wild Precious Life by Firestone Sisters brand identity font selection
Wild Precious Life by Firestone Sisters creative direction lifestyle photography