In need of a beauty brand strategy that differentiated them from the saturated fragrance market, Kavaldon, a luxury home fragrance brand, reached out to our creative digital agency. Using customized stock componentry as a base, DFM created a graphic visual identity to complement the brand’s dramatic scents. For the brand’s e-commerce store, we designed a visual strategy that relied on a stark black and white palette and super modern layout to communicate the brand’s edgy yet refined personality.