Branding for Cosmetics: How to Sell More Beauty Products
Studies show that the global beauty industry market size will continue to grow in the next several years—generating a revenue of US$646.20 billion in 2024!
But with such a highly saturated and competitive landscape, our beauty brand consulting team at Drawing from Memory understands how difficult it can be to stand out. That’s why we’re here to help you build a successful brand and sell more beauty products with strategic, elevated branding.
A well-thought-out branding strategy is built from thoughtful and innovative brand development, marketing storytelling, and ensuring all your products are cohesive with your external and internal branding.
Follow along to learn more about what it takes to brand cosmetics and sell more beauty products!
Brand Development
Brand development is an ongoing process, a continuous defining and refining flow to test your overall brand strategy and marketing efforts. Internal branding, brand identity, market analysis, and target audience analysis are all part of the brand development steps.
Internal Branding
We recommend first putting all your focus on the building blocks of your brand: Internal Branding. Let’s bring what your brand and cosmetic products stand for to the forefront.
Your target audience will repeatedly return to you because they support your mission and believe in the quality your products bring to the table. By making cosmetic products that embody the aspects of your unique identity, you create a product that is memorable and lasting. Let’s start by removing ambiguity and solidifying these elements of internal branding:
- Purpose
- Values
- Vision
- Voice
Brand Identity
Now it’s time to transform your internal branding into something tangible: Brand Identity. Brand assets make up your brand’s identity- elements that build up your brand’s image and improve your brand’s perception:
- Logo
- Typography
- Color Palette
- Photography
- Website
- Taglines
- Slogans
- Labels
- Product Packaging
Marketing Analysis
Performing a marketing analysis is part of brand development. Going through a quarterly and annual marketing analysis will show you where you are so you can build the path to get where you want to be.
Your marketing analysis will tell you who your competitors are, what it will take to move your brand positioning up to the top through keyword research, and where the market traffic is trending.
Target Audience Analysis
Know your audience. You must nail down your target audience’s problems and how your brand and beauty products will solve them. But do not think you will understand your audience by trying to think like them. To know what they are looking for, get out there with surveys or start a casual conversation with who you believe would be your target audience. Get down on their level: know who they’re using, why they chose them, and what they wish could be improved.
How to Sell More Beauty Products
Converting visitors to buyers to repeat customers is a patience game. To get there, you must always stay consistent with the messages your brand is promoting and the products you’re offering.
Consistency leads to loyalty.
When you consistently use your brand’s purpose, vision, and voice together to build your marketing strategy, the right clients will flock to you. And when you build upon marketing storytelling, your brand will not just speak with words but with heart. Successful branding connects humans who have a problem to your brand that is offering to solve it.
With your put-together brand development and branding strategy, the branding for your cosmetic products will impact each consumer so they remember who you are and why they should choose you after they leave your website or the store. And you will see an increase in revenue when you combine that impact with the pillars of marketing:
- Product
- Price
- Place
- Promotion
- People
Branding Your Cosmetics with Drawing from Memory
At Drawing from Memory, our beauty branding agency will help you connect your cosmetics to your target audience as efficiently as glamming up for the Met Gala. Let us provide you with our expertise and make your branding process feel effortless. Working with both beauty icons and start-up ventures, contact us for your next project!