Less is more – at least when it comes to beauty packaging!
Minimalism in packaging has taken over the beauty space, heralding elegant and refined designs. Whether with a pop of color or a curving font, simple and minimalistic packaging is designed to let just one or two features have the spotlight.
The focus isn’t on busy text and a variety of colors, but on baring back and revealing the simplicity of color, textures and details.
Simplicity exposes everything, meaning the quality of your product can shine.
What is Minimalistic Beauty Packaging?
Across the digital world, from web design to product packaging, minimalism has been emerging in popularity. But much more than just a fad, minimalistic design isn’t just a passing trend.
In minimalistic beauty packaging design, every detail has an important role to play. Generally it will always have a balanced amount of white space, while integrating strategically in strong pops of colors, lines, shapes, shadows, and textures.
Maybe that means an embossed logo, or perhaps a splash of green against a white background. In both cases, the simplicity of the design will come first, while accents draw your eye to the most important details.
Here are some advantages that come with upgrading your packaging to be more minimalistic:
1. Spotlights the product within
A shift towards simple ingredients has created a shift towards minimalistic packaging. There is no clutter on the packaging, so you can easily highlight what is the most important regarding the product within, such as if it is cruelty-free, toxin-free, includes all-natural ingredients, or other brand principles.
It lets you answer questions such as the role of the product and how it will enhance anyone’s experience in our already cluttered lives.
By removing all extra text and type, you are able to convey a clear message, highlighting the most important aspects of the product.
2. Focuses on functionality
More than just a beautiful design, minimalism should also help to create a more functional and accessible package. It isn’t covered with extra plastic, or covered in complicated designs that feel like a puzzle box to unwrap. It is simple in every element.
Plus, it is practical, sustainable, and cost-effective in order to help you focus on principles such as recyclability or environmental friendliness.
3. Appeals to a broad audience
Whether a product’s packaging is pink or black, it will appeal to different audience members while excluding others. If you are looking for a more unisex approach, minimalism is the way to go.
With a clean yet beautiful design, all your audience members can be drawn to your product, while you can still personalize with pops of color or other design elements.
4. Promotes a thoughtful user experience
Minimalistic beauty packaging design also helps to enhance your audience’s interaction with your brand by helping to promote a clear and thoughtful experience. For a long time, design trends focused on a visual overload. Colors everywhere, multiple font types and way too much text left for a confused and messy experience.
Instead, minimalism promotes a clear user experience, directing the eye to what is most important to keep users as focused as possible.
Upgrade Your Beauty Packaging Design
Minimalism in beauty packaging makes it easier for brands to focus on their most important principles and create a clear and focused user experience for their audience. Ready to upgrade your beauty packaging? Give us a call!