3 Important Steps in Building Brand Presence
In today’s competitive landscape, it’s more important than ever to make a strong first impression with your target audience. Your brand presence is the key to doing just that. Think of your brand presence like a mood board: showcasing your brand identity, message, and what it offers to your audience with one glance.
When you have a strong brand presence, you’re more likely to attract and retain customers, build relationships with partners, and achieve your business goals. Learn how to easily build brand presence in three effective steps with Drawing From Memory.
1. Brand Voice & Personality
The foundation of an effective branding presence starts with a well-structured voice and personality. Here are a few tips for building your brand’s voice and personality:
- Know your target audience
Designing your brand presence begins with nailing down who your brand wants to attract. Once you have your target audience, survey what motivates them to act. The results will show you how to best connect.
- Focus the dimension your brand personality takes place in
To be successful in attracting your ideal consumer, start with pinpointing a trait that encompasses what your brand design and imagery will be. There are five dimensions of brand personality. You can choose one or mix and blend to create what your brand emulates:
- Competence
- Excitement
- Ruggedness
- Sincerity
- Sophistication
- Build your style guide, stay consistent, and evolve.
Your style guide will help your team to stay on the same page when it comes to branding strategy. Remember: consistency is key and leaving enough room for your brand to evolve alongside public opinion and trends will give you a leg up.
2. Brand Design
Coming up with a brand design should not be rushed. Invest the time to experiment on what works and what wouldn’t work for your target audience.
Building a design that stimulates your audience starts with research. Study your competitors and see what they are doing and what is working for them. Utilize the research you’ve done into your brand’s personality and use those emotions and characteristics in your brand design.
Brand design can include:
- Color scheme
- Typography
- Logo
- Texture and Pattern
- Iconology
- Videography
- Data Visualization
- Layout
3. Brand Imagery
Brand imagery creates an external perception that will influence what people say and think about your brand, a.k.a. your brand image. As strange as it may sound, brand imagery speaks the loudest. Studies show that consumers look at pictures before reading the text. So, your brand imagery goal is to convey your brand voice and personality to your target audience.
By creating a visual narrative from using the same or a variety of elements (e.g. photography, illustrations, graphics, and etc.), your brand will deliver impactful statements of what you are offering.
Your First Impression Starts with Drawing from Memory
Our team at Drawing From Memory partners with you to make sure that your brand presence exemplifies your brand identity and message. We will help you create that sense of urgency your ideal consumer needs to take action. Contact our branding agency now to get started!