3 Essential Steps for Brand Marketing Success

Brand marketing is an ever-evolving process. As the industry grows and trends change, you and your brand must stay current with modern challenges and consumer needs. 

To succeed in this arena is to research, study, and plan continuously. It takes a strategic marketing plan to grow your brand recognition and customer base. So, where should you start?

Follow along to learn what it takes to succeed in brand marketing!

Market Analysis

Market analysis is an appraisal of a specific market and helps to determine the rate of success of a brand or product. With your market analysis, you can better assess and plan the best tactic to position your brand amongst key players.

Market analysis will give you a better look into the following:

  • Who are your top competitors?
    • Market Traffic
    • Growth Trends
  • Total Addressable Market (TAM)
  • Service Available Market (SAM)
  • Market Size
  • Market Trends and Products

Doing your research will allow you to understand how to improve cash flow, business operations, and market traffic. It can also help you weigh the pros and cons as well as risks and opportunities of different services and products before making viable and profitable decisions.

As an added plus, proper preparations will also be advantageous with future investors. It shows you’re aware of your brand’s competitive environment and that you’ve researched upcoming battles and planned how to attain the benefits that give your brand a foothold toward a growing profit margin.

Target Audience

Determining your target audience goes deeper than deciding which age group you want to attract. When deciding who your target audience is, you can start by separating people in two ways: demographics and psychographics. 

EthnicityPersonality Traits
LocationSocial Class

Once you’ve narrowed down key traits for your ideal consumer, you can determine the products and services you wish to provide for those who would benefit most. 

It’s okay to start with one niche and grow into something else in the future. For example, if your target audience was college kids when you created your brand, market analysis may help you realize that parents have been your primary audience all along. Don’t panic! It’s time to pivot your focus and restrategize your advertising efforts and service packages to fit their needs.

Awareness Goals

Brand awareness will increase your brand’s recognition within your existing consumer market and your potential buyer market. Your brand awareness goals are the object of your brand’s ambition and efforts to get the desired result.

Some ways to gain brand awareness:

  1. Advertisements
  2. Referral Programs
  3. Content
  4. Social Media
  5. Events

You cannot be the hare in the race regarding your brand marketing and awareness goals! A steady pace with a thought-out path to your goal will win you the race.

We find the best way to reach those goals is using the SMART method. If you haven’t heard of this, SMART stands for Specific, Measureable, Attainable, Realistic, and Time-based.

Examples of Do’s and Don’ts in SMART goals:

  • Specific: Don’t say, “I want more customers.” Be more specific when setting goals. Do say, “I want my brand to be in the hands of make-up artists.” 
  • Measurable: Don’t think: “social influence.” Do think: “How do I track how many people the brand is reaching?”
  • Attainable: Don’t overwhelm yourself and try to take over the world in a single night. Do decide on a goal that is possible to reach. Set small goals to get to your brand’s grand purpose/goal.
  • Realistic: Don’t overlook the challenges you will face. Do be honest with your and your team’s capabilities.
  • Time-Based: Don’t say someday. Do set a deadline date.

Draw Out Your Marketing Plan with Drawing from Memory

Here at Drawing from Memory, our branding agency will guide you through the necessary steps to prepare your brand marketing plan and set your brand up for success. Ready? Get in touch with our branding agency to get started!