It’s magic! Ok not really, it’s iridescence. We’re loving the dreamy quality of this material. It has a nostalgia that makes us feel like kids again. Back when the world was made of rainbows and unicorns. It’s exciting when materials that are used in lowbrow industries can transform with high end design applications. Holographic vinyl is commonly used in the auto industry for wraps and decorative decals. When it’s applied to a business card as gilded edging, the same iridescent effect turns from cheap and cheesy to expensive and luxury. Here are some great examples of holograms.