In 2018, our creative digital agency was asked to work with a multinational, Peru-based beauty company on the next evolution of its brand in the crowded LATAM marketplace. Over the course of a full week of workshops in Lima, our creative director and a team of three DFM creatives guided the client through emerging trends in the American and European markets, led in-depth strategic positioning brainstorms, underwent brand voice and tone workshops, and built a foundation for a new brand identity.

Over the next 6 months, DFM led the strategic vision and creative execution for a full brand overhaul that included brand positioning, brand and product storytelling, visual merchandising, photoshoots, logo design, catalog visual direction and design, e-commerce website design, and much more. DFM worked closely across cultural differences to understand the unique challenges of its client and pivot the brand’s established identity toward a more modern and consumer-focused future. Diving into each of the client’s four distinct beauty categories, we created creative guidelines and a brand values pyramid to ensure the future success of internal creative teams. At the end of the process, the client had entirely new positioning, visual identity, and creative guidelines tailor-made for its target customers in Peru, Argentina, Mexico, and beyond.

LOGO & IDENTITY