One Over One logo design

SERVICES

  • Brand Position
  • Logo & Identity Design
  • Illustration
  • Packaging Design
  • Retail Display
  • Website Design
One Over One Skincare Packaging Design

Our Process

Born from the mind of our founder, ONE OVER ONE is the first brand wholly incubated, created, and launched by the DFM team. Founded in 2016, our clean beauty brand ONE OVER ONE seeks to simplify daily routines with streamlined clean beauty products that are as essential and effortless as a white T-shirt.

Identifying white space in the clean color cosmetics category, DFM targeted the busy, skin-obsessed woman who wears minimal makeup. Seeking to empower women to love their faces just as they are, DFM crafted a brand identity centered around the concepts of simplicity, ease, and ingredient transparency. The resulting logo design and visual identity embodies these values with clean lines, sun-soaked imagery, and a fluid script font used throughout product packaging design, retail display, and web design.

One Over One brand positioning
One Over One cosmetics visual brand identity

LOGO & IDENTITY

One Over One brand logo and identity
One Over One icon design

One Over One color palette

ILLUSTRATION

One Over One Brand Illustrations
One Over One Brand Illustrations
One Over One Brand Illustrations
One Over One Brand Illustrations

PACKAGING

One Over One Custom Beauty Packaging Design
One Over One Custom Primary Packaging Design

One Over One Custom Makeup Packaging Design
One Over One Custom Makeup Packaging Design
One Over One Custom Lipstick Packaging Design

One Over One visual direction

RETAIL DISPLAY

One Over One Retail Display

WEBSITE

One Over One Custom Website and Mobile Site Design
One Over One Magento website design