Geoffrey Good, known for his meticulous metalsmithing and edgy designs, has been a rising talent and Vogue Magazine darling over the past several years. DFM originally created Good’s portfolio website nearly ten years ago as he was getting his start in the fine jewelry market. In 2009, DFM was hired again to fully re-brand Good’s company. Acting as creative council, DFM designed and art directed the massive face-lift of Geoffrey Good’s brand. By shaping the product line through market research and fully solidifying the brand architecture and position in the marketplace, Good is now able to develop a new line of price-point accessible products to be released this fall. DFM is in the process of launching a brand new e-commerce website, as well as designing the retail packaging for Geoffrey Good Jewelry.