How We Work

 Our design process is about discovery, digression, inspiration, and conversation that ultimately leads to an inspired moment where the imagery and brand become so simple, it was like they were there all the time. This approach is one of collaboration and works best when the relationship and expectations are clearly defined. The work is complex and sometimes emotional, but we have found that by adhering to the practices below, we are able to successfully achieve project goals in a time-efficient and cost-effective manner.

DFM’s Best Practices Include:

• Establishing a clear line of communication with the client, with timely follow-up to all inquiries.
• Clearly defining project goals and objectives.
• Setting and meeting realistic deadlines with ample communication surrounding important milestones.
• Researching existing brand competition, target demographic and brand trends.
• Pinpointing the brand philosophy/story and allow it to influence the design.
• Creating a cohesive brand look that translates consistently through various applications and mediums.
• Keeping the design clean, simple and direct.
• Designing specifically to the brand’s aesthetic, and not our own.
• Utilizing the latest in software technology for future growth and project flexibility.