B is a working concept for a luxury Skincare line based on the natural, restorative minerals found in Japanese hot springs. In Japanese, "Bi" is the word for "Beauty". Shortened to just "B", the name implies a skincare line based on both beauty and simplicity. DFM was asked to concept everything for the proposed brand including a full brand identity, logo, packaging, retail store design, sales collateral, and eventually an e-commerce website. The design was inspired by relaxation rituals native to Japanese culture, as well as the beauty of Japanese calligraphy and artistry. Renderings of the final product line and retial space were produced to illustrate what the line could potentially look like if the project moved forward to production.