TV personality Tanya McQueen approached DFM to create a personal brand that would elevate her career to the next level. Tanya was looking to discover a creative path to capitalize on future television appearances in a non-traditional way. She wanted to create a plan and solid foundation to capitalize on all of the movements so far in her public career, while highlighting her unique, larger-than-life personality. Through her unique lifestyle blog, Tanya will create a following of dedicated fans who will be eager to listen to her daily messages. The eventual goal of the project is to create sufficient buzz around her style and personality and turn that into a successful and sustainable business.