Developing a brand depends on having a clear approach. Our first step is to establish key words for the brand, as well as a brand story. Then, building off of this foundation, we develop the who, what, where’s of the brand as well as the overall look and feel. Here is a brief look from start to finish of how we developed Spatz.
DFM BRAND STRATEGY: A LOOK AT HOW WE WORK
June 12, 2015