When we design websites, it's all about the imagery. Big, beautiful imagery can do WONDERS to transfer the look and feel of a brand to an online e-commerce website. The goal is not just to get customers to buy; we also want to make them feel and experience the brand, and essentially fall in love with the site so they will want to visit over and over again. The challenge we face this week is designing a site that communicates sexual, sensuous femininity in a classy, sophisticated way. High-fashion photography can easily skew overly provocative, so finding inspirational photography with the right balance of sex appeal and high-class, modern taste was somewhat of a challenge. Of course, Trunk Archive came to the rescue, delivering up the images below from various photographers in the fashion world. Many of these might not make the cut to the final website, but in this stage it's mostly creating an atmosphere and nailing down the look and feel of the brand that we're after. Stay tuned for the website to launch a few months down the road...

All photos via Trunk Archive
1. TRU704122 by Patrick Shaw 2. TRU438817 by Walter Chin 3. TRI823753 by Kai Z Feng 4. TRU665953 by Yelena Yemchuk 5. TRU671164 by Theo Wenner 6. TRU665954 by Yelena Yemchuk 7. TRU477403 by David Burton 8. TRU887366 by David Roemer 9. TRU888709 by Ellen Von Unwerth










