Just when it seems that Lady Gaga could't possibly get any more famous, this year she's taken on a new role to make her devoted fans love and adore her even more than they already do: Santa Claus. From November 21st- January 2nd, Gaga has infiltrated Barneys New York on Madison Avenue in NYC to open up her "avant-garde interpretation of Santa's workshop", aptly named: Gaga's Workshop. Described by Gaga as "a 'Charlie and The Chocolate Factory' moment, all whimsical and fun with a sense of art and fashion," the workshop is open to all of Gaga's little monsters (apparently that's what Gaga fans call themeselves), but only a very lucky few were granted admittance to the VIP opening event with a Gaga "golden ticket" invitation. Design Packaging, Inc
. was given just 8 weeks to conceptualize, design, and finalize a showstopping invitation worthy of both the Queen of pop AND luxury retailer Barneys. Holy mother monster. Major shout out to Creative Director Evelio Mattos and the design team for producing the final invitation below -somehow it simultaneously communicates sophistication and absolute drug-induced mania, with definite notes of Tim Burton's Charlie and The Chocolate Factory. Great work team, we're impressed!
Below, some photos of the grand opening, other branding elements (like an entire fleet of Gaga themed NYC taxis!), and the interior of the workshop. To see more, visit www.gagasworkshop.com.
To read the full article from The Dieline, click here.
Invitation photos via The Dieline
Workshop photos via:
1&6. The Huffington Post 2. NY Daily News 3. Save Delete 4. Fashion Indie 5. Harper's Bazaar