The DFM office sits in the fashion district of Downtown Los Angeles, so it's no surprise that the ladies of DFM take a special interest in fashion. We've been designing fashion websites for quite some time now, and one thing we've noticed that hasn't changed yet is a well designed, user-friendly website can make or break your brand. In this day and age, every fashion company out there is realizing they need an e-commerce presence online, but it doesn't stop there. People are starting to shop on their tablets and smartphones just as often as on their desktops, which means designing with different browser sizes in mind is CRUCIAL to repsenting your fashion brand well. Oh, and did we mention Flash isn't supported on iPads or iPhones? You would be surprised at how many fashion websites continue to use Flash. Our job at DFM is to make sure the clothes are shown off in the best way possible, no matter how you shop. We've designed quite a few fashion websites over the years, but one of our favorites still is Southern California fashion darling Heidi Merrick.
Heidi Merrick is a Los Angeles based fashion designer who has been on the radar of Vogue, Lucky and C magazines. Her website is designed to the hilt with a sophisticated e-commerce store and portfolio. With full bleed video, images, and slide shows, this sites reaches beyond the boundaries of web 2.0 into the 3.0 realm. The new website showcases Merrick’s designs without impeding upon her large ambient visual graphics. It also has straightforward navigation so that visitors can view all of Merrick’s pages without any frustration. With style and fashion trends constantly shifting, Merrick can easily update and edit her collections and online shop to meet the needs of her business. See her website by visiting www.heidimerrick.com.