This week we're loving a new discovery: BHLDN by Urban Outfitters Inc. (www.bhldn.com). It's basically Anthropologie for weddings and other special occasions, so obviously we're obsessed. Here's how the company describes it:
"BHLDN offers brides, party goers, and party throwers an inspired alternative for life's most anticipated milestones. Catering to a small coterie of smart, creative women and focused on personalization, BHLDN goes beyond the wedding dress — bringing together inspiration, community, and a compelling, original product assortment."
Launched in February 2011, BHLDN is still really new, but we like what we see! So far, only one physical store exists, and it's in Houston. But more are coming soon (we think Los Angeles is an obvious choice!)
We love the look they've created for their brand. The bride they cater to is obviously not your typical bride - she's eclectic, creative, and non-conformist.
BHLDN creates moodboards to give brides inspiration - we pulled two of our favorites (above). The photography throughout the whole site is really strong. It's similar to Anthropologie, but it's a little more artistic.
We couldn't resist - here are a few of our favorites!
All images via BHLDN