Drawing from Memory

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{Art, Design, Dreams, Fashion, Inspiration, Interiors, Installation, Photography: A visual journal of what we are influenced by and what inspires us as creatives.}

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M / Mink Branding & Package Design

Monday, October 18, 2010

M / Mink perfume is a collaboration between BYREDO fragrance house and creative team M/M (Paris). The idea for the fragrance comes from a block of solid ink used for traditional calligraphy in ancient cultures. Although we like and understand the inspiration for the branding, we think that the use of the ink blot over the ad campaign photography doesn't translate.  The ink leaves to many questions in the air, and is not clearly intentional.  It masks the original composition, and is overall too heavy handed.


Creative Branding for Perfume PackageCreative Package Design

Drawing from Memory is a Los Angeles graphic design, package design, website design, and branding agency specializing in luxury goods. Click here to see our portfolio.

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