M / Mink perfume is a collaboration between BYREDO fragrance house and creative team M/M (Paris). The idea for the fragrance comes from a block of solid ink used for traditional calligraphy in ancient cultures. Although we like and understand the inspiration for the branding, we think that the use of the ink blot over the ad campaign photography doesn't translate. The ink leaves to many questions in the air, and is not clearly intentional. It masks the original composition, and is overall too heavy handed.
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