What happens when you have four distinctly different events to put on within a few months of each other (that all require different interior venues for maximum effect) and a team of highly creative architects that frequently collaborate with Italian fashion label Prada? Born out of this intriguing circumstance in 2009, the Prada Transformer in Seoul is one of the most interesting architectural concepts we've ever heard of. A four-sided enclosed "cube" of sorts, the Transformer was designed to rotate, flip, and transform into four distinctly different interior spaces that meet the needs of the four events (a fashion show, art exhibition, cinema showing, and special gallery event). This idea, the brain child of designer Miuccia Prada and Dutch architect Rem Koolhaas, goes beyond our normal perception of "creative". Four distinct spaces combined in one single structure, and all you need is a few cranes to flip it over and change the scenery? Genius.
Images via 1. Hip Seoul (flickr) 2. Phat City blog 3. Interior Design Magazine
Article via Interview Magazine