This week we're inspired by the branding materials for jewelry line Guy & Max by the Proud Creative studio in London. They totally stole our favorite font (Gotham) that we use for a lot of our own branding, but we're willing to let it slide because it looks so good with their brand. We're loving the photography and business cards, but it's the storefront that really does it for us. The awning is beveled to look like a diamond - subtle, but it really adds dimension. The addition of the photography in the window (a collaboration between Guy & Max and English photographer Jason Tozer) gives it the finishing touch of perfection. Good work, guys.