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Cinemagraphs

Thursday, April 12, 2012

The newest, coolest thing we've seen lately for web is the Cinemagraph. Created by visual graphics artist Kevin Burg, a Cinemagraph is "an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly." Really, a Cinemagraph is just a hybrid between a still picture and a video, and can be used to enhance user experience on a website in creative ways. Little did we know, we've seen Cinemagraphs before - on our very first Site of The Week post for Gilt Taste (read that post here). We knew those animations were going to be big! 

Cinemagraphs are photos that have just a tiny bit of movement: hair blowing in the wind, a woman blinking, or a train passing in the station. They add life to regular photos, but don't go so far as being a full blown video you can play and pause. Each animation only takes a few seconds at most, and then cycles though on an endless loop. We can't wait to see more of these -  check out the Cinemagraph website here.

Images via Cinemagraph (Jamie Beck & Kevin Burg)


Drawing from Memory is a Los Angeles graphic design, package design, website design, and branding agency specializing in luxury goods. Click here to see our portfolio.

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