Drawing from Memory

Flurries

{Art, Design, Dreams, Fashion, Inspiration, Interiors, Installation, Photography: A visual journal of what we are influenced by and what inspires us as creatives.}

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Stunning Still Life Photography

{ Monday, November 04, 2013 }

November is here and the temperature is finally starting to drop here in Los Angeles. We're starting to prepare for the upcoming holiday season by creating some ads and other photography for our client, Trumpet & Horn, inspired by dark, stunning still life photography. See some of our favorites below!

Images via:

1. Bas Meeuws via Photography Served  2. Pinterest  3. Colleen Farrell via Flickr  4. Marcel Christ via Trendland  5. Paulette Tavormina via Bon Appetit  6. Citrus Still Life via Speckyboy  7. Kevin Best via DzineWatch  8. Julia Gartland via Sassy Kitchen  9. Kevin Best via Flicker  10. Girl in London on Tumblr




Black & White & Beautiful

{ Monday, October 14, 2013 }

Throughout this summer and into the fall, we've had the pleasure of working with the ladies of The Chic Site on their beautiful new branding. We're so excited that the site has launched and both looks and functions beautifully, but one of our favorite aspects of their rebrand are these adorable business cards. "Black and white and colorful" was the direction we were given, and we love how that idea transpired! Check out these other black and white and beautiful (and occasionally colorful) business cards we just can't take our eyes off of.

Images via 

1. DFM Design for The Chic 2. Lovely Stationery 3. Lovely Stationery 4. Design Inspiration 5. The Design Inspiration 6. Creattica 7. Oh So Beautiful Paper 8. Sofie Mustique



Thinking Pink

{ Thursday, October 10, 2013 }

In honor of National Breast Cancer Awareness Month the ladies of DFM are thinking pink! 

Breast Cancer affects women across the globe, learn more and find out how you can help the cause nationalbreastcancer.org or American Cancer Society.

Image via Pinterest





Hello October!

{ Monday, October 07, 2013 }

October is finally here and while we love the lazy days of summer we ready to break out our cozy sweaters and boots. 


Images via:

1. Roses & Lace  2. Fall leaves   3. Harvest Moon  4. Rustic cabin




Back to school

{ Thursday, September 26, 2013 }

It's that time of year again! Summer has finally come to an end and students are headed back to school to hit the books this month, but what about you? We know, you're probably so busy trying to juggle work, family and just life in general to even think about going back to school. But maybe you've been wanting to learn some new skills to beef up that resume or even discover new hobbies?

Thanks to online websites like Skillshare, Code Academy, Dabble and Lynda.com you can learn new skills from the convenience of home and many lessons are set up to allow you to work at your own pace. You can learn everything from how to use Photoshop to how to make a those ridiculously delicious cronuts! So what are you waiting for? Go jump online and start learning!!

 
image via Etsy



Ladies of Lettering

{ Monday, September 23, 2013 }

 Most of our work at the DFM office requires us to rely on our beloved computers but that doesn't mean we don't go gaga over beautiful handiwork. We're in love with these female letterers and just can't get enough of their amazing work.

Jessica Hische

images via jessicahische.is


Dana Tanamachi

images via: Tanamachi Studio


Molly Jacques

images via: The Every Girl



Golden.

{ Thursday, September 12, 2013 }

Images via:

1. Shop Le Monde  2. Etsy-By Luciana M  3. Katie Stoops Photography  4. style.com 





Pinterest is the shiny new toy of the social media world. It’s only been around since March 2010 and it’s already giving the other big social media outlets like Twitter, YouTube and Google+ a run for their money. No, it’s not bigger than Facebook, but it IS a big deal - especially for those of us in design-centric industries where photos of our creations take center stage. Here are some tips we pulled on how to be REALLY good on Pinterest (and increase your website traffic while you’re at it!) 

1. SEO applies to Pinterest too!

You can optimize your Pinterest profile with the same keywords you used on your website to help potential new clients find you via Pinterest and your home site.* It’s not hard, just a bit tedious. Here are the main points:

  • Change your URL to help people find you. Just click on “Settings” in the upper right hand corner.
  • Fill our your profile description based on who you are and what you do, making sure to include those keywords. Also, remember to list your website - don’t make people guess at your home siteURL. 

  • Use keywords in your own boards and your board descriptions. Instead of “Ooooh So Pretty”, try “Summer Wedding Inspiration” instead. To change an existing board title, click on a board, then click “Edit”.
  • Make sure every image you pin has a link (especially those from your own website, or your own photos - not someone else’s repins). To edit, click the “Edit” button from the pin, and fill out the info there.
  • Use keywords in the description of everything you pin and repin, but don’t be spammy. One or two keywords that help your photos get found will suffice. Love that cute kitten photo? Try using “Cute kitten!” instead of just “So cute!!!” in the description. 

*Haven’t optimized your website yet? Read our SEO Cheat Sheet that was published on Design*Sponge in 2011 to read more about WHY it’s so important and HOW to go about it: 

http://www.designsponge.com/2012/03/biz-ladies-seo-cheat-sheet.html 

2. Find out what people are pinning from your website

It’s possible to see WHAT people are pinning from your website, as well as WHO is pinning. It’s simple: Type this into a browser window: http://pinterest.com/source/yoursitename.com/

And you get this: 


Use this information to drive future website and blog content. The more you know what people are liking (and pinning) from your site, the better off you will be! 


3. Add the “Pin It” button to your website and blog

Make it easy for people to pin things from your site. If they have to scroll all the way over to the “Pin It” bookmark saved somewhere at the bottom of their Bookmarks Bar, they may just abandon ship entirely.

Make it easy - with a “Pin It” button staring them in the face, who could resist? A little reminder doesn’t hurt, either. If it’s a blog, add the button to every single post. 

4. Add a Pinterest feed to your website, blog, or Facebook Page 

Show people a preview of what you love without having to visit your Pinterest page (or if they are NOT on Pinterest yet, give them a preview of what they’re missing out on).

If you’re using Wordpress, there is a plugin called the Pinterest RSS Widget that makes this easy to do. We pull one of our boards through to our Facebook page with a little wizarding magic... give us a call if you’re interested in having us do this for you too!

P.S. Did you know? 83% of Pinterest users are women. If your target audience is largely made up of women, do yourself a favor and use Pinterest to help drive your business! 

5. Start Using Viraltag 

Have you ever been at the beach on a Saturday afternoon mentally kicking yourself for not remembering to pin a few things before grabbing your beach bag and sashaying out the door? Well, there’s an app for that.

It’s called “Viraltag”, and it allows you to schedule pins to come out for those times when you just can’t be at the computer. Taking a vacation? You’re covered. Have an important date planned (including a full two hours to decide what to wear)? Viraltag’s got your back.

Head over to Viraltag.com and sign up for your free trial. Scheduling pins is easy - find that perfect image to pin, and hit the Viraltag button from your favorites bar (check out details on their website for how to get it there). Pick your day, time, and board, and you’re finished. You don’t ever have to feel guilty for not being near your computer during prime pinning times again. Hop on Viraltag and have your whole day of pins scheduled in just 15-30 minutes. 

6. And a Few More Helpful Tips... 

There are a few more helpful tips for Pinterest we’ve picked up that are so simple, yet downright GENIUS:

1. If it’s appropriate (and you’re comfortable with it), use a picture of you (or someone from your company) as your profile picture instead of a logo. People engage with a brand or website more if they can see the (wo)man behind the curtain. The more engaging you can be, the better! 

2. Make your pins long/tall instead of wide. Pinterest caps the width of all photos, but not the height. Make your pins tall to take up more real-estate on someone’s home feed. Just watch out for really long pins, as Pinterest just rolled out a new “expand pin” feature if the pin goes over a certain length - so make them long, just keep the really important stuff above the cut-off. An aspect ratio of 2:3 is good, 1:2 is better, and 1:3+ will really make a splash! 

3. Pin during times of high traffic. Weekends (Saturday morning and Sunday evening) are typically good times to pin, as well as the late night, “I can’t sleep so I’m wasting time on Pinterest” hours of 8PM-1AM on week days. 

4. Pin things that are RED. This is sort of a strange tip, but pins that are predominantly RED tend to get repinned very often. Whether it’s because red is the color of Pinterest’s logo, or because red is an intense, eye grabbing color - your guess is as good as ours.

5. Pin little and often. Feeling like we are being “spammed” on social media is never a positive thing. Engaging with your audience is GOOD, but too much social media activity can actually be a little annoying. To avoid a potential brand overload, pin a little bit at a time, and do it often. Pinning this way means your pins aren’t concentrated in the “feed” all at once; they will show up scattered throughout as a pinner scrolls down. In a perfect world, you would pin throughout the day with 10-20 minutes in between each pin, concentrating on times of high traffic (hint: use Pingraphy!) Sometimes we just don’t have the time to pin “perfectly”, and that’s okay. But instead of sitting down for an hour and pinning like a madwoman, try to do only 5-10 pins at a time, and aim to pin a little every hour (if you have that much time!)

6. Try to pin at least 25% ORIGINAL CONTENT. Original content can be defined as something that isYOURS, rather than someone else’s. This can mean a photo you took of a chocolate chip banana muffin you made (if you’re a blog), a product available on your website (if you’re an e-commerce site), or anythingelse that you can really call “yours” - as in, YOU made it. Of course, you still want to pin stuff from the other guys too, because Pinterest is basically a giant inspirational mood-board, and you could never, everdream to pin 100% original content, because that would be incredibly difficult. 25% means 1 of every 4 pins is your own, so try your best to keep up with it. 

7. Speaking of original content, try to design or curate your own pins (whenever you have the time) to create more original content. Pinterest users typically respond very well to “designed” original content, namely lists and infographics. If you’re a fashion company, pull together your top 5 pieces for summer in one graphic. If you’re a blogger, maybe it’s the top ten places NOT to wear your engagement ring, or the 5 must see movies starring Audrey Hepburn - people like lists, and they especially like to repin them!

Designed lists and Infographics are popular on Pinterest because they convey information in a visual way. Make them easy to understand, and make them pretty! No idea how to use Photoshop? No problem. Sites like Piktochart (www.piktochart.com/) help you create infographics without the need of design skills. 

8. And finally, ENGAGE with your audience whenever you can. Whether this means pinning regularly, liking pins, repinning other people’s pins, commenting on pins, following other brands/websites you like, or responding back to people who ask a question via Pinterest, just get involved! Pinterest may be a massive mood-board full of deliciously inspiring eye candy, but it is also a social network. Keyword being SOCIAL. Get engaged - it will only help grow your following THAT much faster.








Vintage Travel Look & Feel

{ Monday, August 26, 2013 }

This month, we're in the midst of establishing a look and feel for a new luxury jewelry brand we're happy to be working with this year. Although the brand doesn't have a solid name yet, the jewelry is bold, colorful, and newly made with a vintage-inspired feel. During the branding process, we like to understand as much as we possibly can about the product itself and the eventual woman who will wear it. What are her goals and ambitions? What does she love to do in her spare time? Why does this particular brand resonate so well with her? Inspired by the owners themselves, this brand's look will be inspired by vintage global travel and the colors of some of the most beautiful places on earth. Made to momentarily transport the wearer to another time and place, this brand undoubtedly whispers: "take me away".

Images via:

1. Gary Pepper Girl  2. Anthropologie  3. Kendi Everyday  4. Pinterest  5. Cheeky Chelly  6. Bread & Olives  7. Pinterest  8. Anthropologie  9. Gary Pepper Girl  10. Andrei Robu  11. Darling, Be Darling



Cosmetics & Skincare Package Design

{ Tuesday, August 20, 2013 }

This month DFM will go into deep research mode for one of our favorite product categories: cosmetics and skincare. We love to create and design for cosmetic and skincare brands because they resonate with women everywhere, and there are endless possibilities for what you can create. 

When we dive into the packaging design process, only one final option will make it onto store shelves, but we typically have created several working versions that didn't make it to the finish line. Even so, we still love each design and keep each one stored away in our vault for future reference. Below is one such design for a skincare company that we're particularly fond of. In addition, we've pulled some of our favorite package designs for cosmetics and skincare to get our creative juices flowing.


Images via:

1. DFM design for Onsen  2. Britanie Cosmetiques  3. Fresh  4. Herbivore Botanicals  5. Korres  6. Monsoon  7. Amala Beauty  8. Nars  9. MAKE Cosmetics  10.TokyoMilk



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